No Ordinary Sunday
Client: Sunday Herald (Newsquest)
Brief: To provide a cost-effective rebrand campaign for TV and in-paper,to position the title as a brighter, more energetic alternative to other Sunday broadsheets for the 25-35 market.
End Result: To emphasis our endline “No Ordinary Sunday” we filmed a local graffiti artist spray painting our poster (designed by Dean Wright) onto a billboard. The finished billboard also ran as a piece of outdoor advertising in its own right, whilst the process also provided knock-on publicity for the newspaper.
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