Sunday Herald Compact

Client: Sunday Herald (Newsquest)

Brief: To produce a TV commercial to inform readers of the change from broadsheet to a more compact size. Our creative had to ensure that this change in size didn’t mean a change in quality.

End Result: As part of a small team, I was involved in developing the concept and its execution. The basis being – as technology evolves – hardware may get smaller but it’s capacity doesn’t.

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