Client: The Herald (Newsquest)
Brief: To provide a single iconic shot that would show The Herald (Scotland’s best read quality broadsheet) as ‘Scotland’s paper’, as it was still seen (by some) as a Glasgow paper. The shot also had to compliment the end line we developed – ‘A broader view’ – as this was to provide the backbone for all outdoor and POS brand advertising.
End Result: By utilising the vast library of stock photography at The Herald , I was able to depict Scotland as one village by merging most of Scotland’s major landmarks into one, highlighting The Herald’s broad coverage of not just one city, but the whole country.
Strathclyde Homes brochure
RBS brochure
Sprayway brochure
Braehead gift cards
