Client: Edinburgh Napier University
Brief: Edinburgh Napier University required a brand identity for a new campus gym targeting students, staff and the local community. Launching in August 2011, the gym was to become self-sufficient from the University and so had to be presented as professional and modern to compete with rival private gyms, but also welcoming to newcomers.
en·gage/enˈgāj – Verb
1. Occupy, attract, or involve (someone’s interest or attention).
2. Cause someone to become involved
Result: The [EN]GAGE logo highlights the connection of its parent institution – Edinburgh Napier University through the bracketed [EN] devise. The brackets themselves highlight key sports /classes and also serve as a strong graphical devise throughout brand communications highlighting key information.