Client: Central Car Auctions
Brief: Scotland’s largest car auctioneer, Central Car Auctions, were looking for a new brand that could target those who would not traditionally buy a car at auction. In short, they needed to educate the public why buying a car auction could be cheaper and easier than you’d imagine.
End Result: Having redesigned their logo, I developed the hammer ‘icon’ and copy spoofing 90s rapper MC Hammer, to give a softer edge to the brand, and alongside our creative and digital team we took this device and developed it across a range of print and online advertising through to the website, staff uniform, stationary and merchandise range.
