Chris Hannah Art Director

Brief: As one of Scotland’s largest shopping centres, Braehead wanted to produce a campaign for their gift cards. These cards could be redeemed at any one of their 100 stores. It was important to them that choosing a gift card was portrayed as a positive choice
and not (as is often the case) a last resort.

End Result: I developed a concept of ‘freedom of choice’ that lent itself well to the classic US recruitment posters. I developed this across a range of media from posters, leaflets and flyers to indoors banners and 48 sheet posters. The campaign would go
on to run for several years.